Roles: Writing, content writing, technical writing, graphic design, art direction, layout, photography. Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat Pro and DC.

I consider style guides to be a comprehensive, living document that outlines standards for writing and design of content. Style guides ensure consistency and enforce best practices across a variety of usage.

This section highlights a style guide I created for the district upon the launch of our newly redesigned website a few years ago. The official title for this style guide is: Anoka-Hennepin Schools Digital and Print Resource Pack. The initial version of this project just consisted of a chapter on visual identity (a.k.a. a brand book) and website best practices.

Later on, I was able to expand the project into more of what I'd classify as a resource pack that included information on digital and print governance in Anoka-Hennepin, best practices for e-newsletters, social media and candid photography guidelines. The pack is intended for all district/school staff and is designed to give them a brief overview on areas my department manages, including: governance structure (for internal use only), brand and writing, presentations, infographics, websites, e-newsletters, social media and videos, candid photography, advertising and quick references on district brand and writing.

This guide is available in PDF format on Google Drive for staff to view (see below for embedded Google Drive PDF links). I have also created more detailed documents specifically for website and e-newsletter editors, which are covered in the content section of this site.
Digital and print governance resource pack example
Digital and print governance resource pack example
Digital and print governance resource pack example
Branding example
Color palette example
Digital and print resource pack
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